Tune in for an illustrated exploration of typography used on the matchbooks and neon signs from the neighborhoods of Oakland and the East Bay. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture. This illustrated presentation will be hosted by Stephen Coles of Letterform Archive with co-host Al Barna of SF Neon. This is the debut of a new typography tour, get ready for a deep dive into the history of matchbook design and the unique letterforms of matchbooks and neon signs.\ \